Spitfire Ale has today announced it will continue its support of Wings & Wheels in 2011. Affectionately known as the ‘Bottle of Britain’ the premium Kentish Ale, brewed by Shepherd Neame – Britain’s oldest brewers – is set to sponsor the 2011 Show held at Dunsfold Park, near Guildford, Surrey, on Sunday 28 and Monday 29 August.
An aviation and motoring extravaganza, whose total charitable donations have helped raise £250,000 since 2004, Wings & Wheels is staged to raise money for charities including Brooklands Museum, Cranleigh Village Hospital Trust, Help for Heroes and Surrey & Sussex Air Ambulance.
Memorable moments from 2010 included Flt Lt Steve Kenworthy’s masterfully handled GR-9 Harrier role demonstration whose precision performance left crowds of 32,000 speechless. The Battle of Britain Memorial Flight and Hunter F 58A “Miss Demeanour” also delighted visitors as they took part in the four hour air displays led by the world famous Red Arrows.
Static vehicle exhibitions in the ‘Wheels’ element of the Show included car clubs from across the UK who displayed their classic and modern vehicles in the main arena, from TVRs, Ford GTs to Jaguars, Ferrari’s and Formula One cars. A select few also showcased their vehicles, courtesy of Brooklands Museum, on the main runway in front of jam packed crowds.
Sales and Marketing Director Greame Craig comments: “Shepherd Neame has been lucky enough to have been involved with Wings and Wheels since its inception. It is a well organised and truly engaging event, mixing something for everyone from a great family day out, to the petrol head and airshow aficionados! We are delighted to be continuing in the support of this fantastic event.”
Jamie McAllister, Event Director, Wings & Wheels said: “It’s fitting that such an iconic brand as Spitfire, synonymous with the world’s most famous aircraft, is once again supporting Wings & Wheels. Their help and expertise is invaluable and we are delighted to be working with the Shepherd Neame team again to make the event even bigger and more successful then before.”
Spitfire was originally brewed to commemorate the 50th anniversary of the Battle of Britain, its characteristically Kentish, hoppy flavour and risqué advertising campaign has made it a firm favourite with beer lovers. Winner of a gold medal and Best Strong Cask-Conditional Beer of the World at the Brewing Industry International Awards 2010, Spitfire Ale is now Shepherd Neame’s biggest-selling cask conditioned ale.
Tickets for Wings & Wheels are available online through www.wingsandwheels.net and start from £18 for adults, £5 for children (5 – 15 years) and £40 for a family (2 adults and 3 children). VIP Hospitality is available from £125 per person. For further information or to discuss sponsorship opportunities at Wings & Wheels, please call Lucy Parsons on 01483 542226.