From the Southend Standard
easyJet has been confirmed as the main sponsor of the Southend Airshow.
The spectacular summer show is one of the jewels in the crown of Southend’s annual entertainment programme and the UK’s biggest airline has stepped in to provide much-needed cash.
The event, which attracts about 300,000 visitors to Southend, was funded by Southend Council last year and in 2010 it had no headline sponsor.
The event has been held annually on the late May bank holiday weekend for 26 years, but in recent years most of the £250,000 staging costs have fallen on the council – Maxims Casino was the last sponsor in 2009.
Now this year’s airshow will take place on Saturday 26 and Sunday May 27, a week before the Queen’s Diamond Jubilee celebration weekend which will kick-start a summer of events in Southend.
The event is two days packed full of barrel rolls, nosedives and loop-the-loops as the skies above Southend seafront become the focus for thousands of aviation fans.
Families flock to the seaside for displays including the world-famous Red Arrows, wingwalkers and a host of other planes, as well as music and other entertainment shows.
easyJet, the UK’s largest airline, today announced it will be the lead sponsor for the 2012 Southend Air Festival. Around half a million people are expected to attend this year’s popular Air Festival which will take place on Saturday 26 and Sunday 27 May 2012.
Hugh Aitken, easyJet’s Commercial Manager, said:
“easyJet is delighted to be the lead sponsor of this year’s Southend Air Festival – it is a unique event which really showcases what the town has to offer.
“London Southend Airport is easyJet’s newest UK base and, as a local airline and employer, we can’t think of a better way to start our partnership with Southend than by supporting its most famous event.”
As part of the sponsorship deal easyJet will ensure that it publicises the air show to millions of its passengers and will be supporting the event
onboard and through its social media channels.
Cllr Derek Jarvis Portfolio holder for Culture and Tourism is looking forward to the key event.
“We are preparing a very special year of events in 2012 with the Olympics and Diamond Jubilee both being celebrated here. The Air Festival really does launch our summer season and its timing just before the Queen’s special celebrations, means we can give our many visitors a taste of the months of festivities and events ahead.”
The first in the season of air shows, visitors to this year’s Southend Air Festival will enjoy the aerial delights of vintage, fast and military aircraft whilst also enjoying one of the country’s favourite destinations.
The Air Festival will bring Southend’s revitalised new seafront to life with fun for all the family on both Saturday and Sunday with ground attractions, entertainment, music, food and fun. With fun parks, public fountains, museums, galleries and of course the longest pleasure pier in the world, Southend really shines over Air Festival weekend.
easyJet’s inaugural flight from London Southend Airport will take off on the 2 April 2012, with routes available to Alicante, Amsterdam, Barcelona, Belfast, Faro, Ibiza, Jersey, Majorca and Malaga with prices starting from £24.99 (one-way including taxes). 70 easyJet flights per week will take off from London Southend, making it the ideal gateway for both business and leisure travel across Europe.